From handheld devices to a social community
The history of Golf GameBook
Our story starts with two friends and pro-golfers, Kalle Väinölä and Mikko Manerus, who partnered up and started developing an idea that uses technology to make golf more exciting and social.
The 1st Generation2007
Mikko Rantanen joined the playing group as our first official employee and GameBook Ltd was founded. Simultaneously the hand held golf scoring device bearing the company’s name – the 1st generation Golf GameBook – was born.
Off to Market2008
After a few years of development and manufacturing work we hit the market with the first GameBook devices piloted on 10 golf courses in South Carolina, USA.
The 2nd Generation2010
Due to rapid development of smart phones, we evolved the game plan and Apple Design award winner Elias Pietilä joined the team to help develop the co-founders’ original idea into Golf GameBook app.
Making Dreams Come True2013
We started teaming up with global golf brands and our first big international campaign saw daylight with the goal of fulfilling our users’ golf dreams. We also decided to shift our focus entirely into the mobile business and ended the era of GameBook devices.
Challenging the Pros2015
We hit the circuit in partnership with The European Tour and launched a fan game called Your Race to Dubai, which allowed everyday golfers to challenge the Tour stars in virtual match play. The concept turned out to be a success with over 200,000 challenges played during the first 6 months.
The 3rd Generation2016
Celebrating the over 3.5 M golf rounds already played using Golf GameBook worldwide, we launched a brand new version of the app with improved social features allowing the GameBook experience to expand outside the golf course.