Adidas wanted to build awareness and drive traffic around the launch of its new CODECHAOS golf shoes, reaching a relevant audience across the Nordic markets.
Our Solution
The campaign combined several channels over a two-month period to build awareness, engage golfers and drive traffic directly to adidas’ website. Clickable in-app ads and a branded user challenge formed a key part of the campaign, supported by visibility in the newsletter.
The ads drove traffic to adidas’ website, while the challenge engaged the audience. Participants had the chance to win a brand-new pair of CODECHAOS golf shoes, creating an engaging connection between the campaign and the product itself.
The reach of the campaign was extended beyond the app with advertising in weekly newsletters. A branded post-challenge newsletter featuring a retargeting ad gave adidas the opportunity to reach users who had already engaged with the campaign.
Results
The campaign reached more than 120 000 unique Nordic golfers, while over 14 000 users participated in the branded Challenge.
The in-app advertising generated strong engagement throughout the campaign, achieving an overall CTR of over 5% and driving traffic directly to adidas’ website.
Together, the results show how the campaign combined broad reach with active engagement, connecting adidas with Nordic golfers and encouraging them to discover the newly launched product.
Run your next campaign in Golf GameBook
With a community of over 2 million users worldwide and over 70 million rounds played, Golf GameBook connects advertisers with an active, engaged and purchase-ready audience.
Golf GameBook offers versatile visibility and advertising opportunities for a range of marketing objectives, whether you want to build awareness, drive engagement, boost offers or generate leads.
