PING wanted to build awareness around it’s latest product releases, reach potential buyers and drive traffic to its website, while targeting an active golfing audience in Finland and Sweden.
Our Solution
Seven different product families were promoted during the campaign. Launching the campaign early in the season allowed PING to maintain visibility throughout the golfing season.
The season-long approach gave PING flexibility to distribute impressions across different products based on its priorities. Some were promoted simultaneously, while others were highlighted during selected periods. This helped keep the messaging varied throughout the campaign.
A mix of clickable in-app ad formats provided visibility across different parts of the app. The in-app ads were complemented by newsletter advertising, with selected ads timed around major golf events such as the Solheim Cup, when golfers are particularly engaged with golf-related content.
Results
With the campaign, PING reached more than 157 000 unique golfers across Finland and Sweden and generated over 1.17 million impressions.
The in app-ads generated more than 22 000 clicks to PING’s website, and achieved an overall CTR of 1.9%.
Beyond the reach and traffic generated, the season long campaign allowed PING to promote seven different product families within a single campaign.
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